Introduction. Semiosis in Communication: Knowing and Learning

Abstract

“We are able not only ‘to do things with words’, but something more: words become the most important things we can produce”, wrote Solomon Marcus (1992, p. 155) nearly a quarter a century ago. Then such an observation might have seemed surprising, however today, in a world of global communication, its actuality can no longer be questioned. Our deliberate choice in favor of communication exercises (simulation of communication) against the cultivation of the naturalness of the communication act (the living experience of communication), became a social rule. How can we get out of the communication paradox without communication? How can the humanistic dimension of communication be saved in a society in which the instrumental dimension of communication prevails? (Wolton, 2012, p. 14).