Review of ”Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, Bucharest: Tritonic, 2016, 252 pages

  • Alexandra Vițelar National University of Political Studies and Public Administration
  • Florența Toader National University of Political Studies and Public Administration

Abstract

The web 2.0 era has shifted brand ownership from communication specialists towards consumers. This is the main idea on which Rodica Săvulescu builds her argumentation in her recently published book, Web 2.0 Brands. User-generated content (2016). The emergence of new technologies blurs the lines between content producers and consumers. In this book, the author addresses the topic of democratization of content in relation with brand communication.

Published
2017-04-12
How to Cite
Vițelar, A., & Toader, F. (2017). Review of ”Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, Bucharest: Tritonic, 2016, 252 pages. Romanian Journal Of Communication And Public Relations, 18(3), 101-103. doi:10.21018/rjcpr.2016.3.219
Section
Articles

Keywords

branding, web 2.0, user generated content, Brand-urile în era Web 2.0