Review of ”Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, Bucharest: Tritonic, 2016, 252 pages
The web 2.0 era has shifted brand ownership from communication specialists towards consumers. This is the main idea on which Rodica Săvulescu builds her argumentation in her recently published book, Web 2.0 Brands. User-generated content (2016). The emergence of new technologies blurs the lines between content producers and consumers. In this book, the author addresses the topic of democratization of content in relation with brand communication.
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