Sex Role Identity, Communication Skills, and Group Popularity

  • Loredana Ivan National University of Political Studies and Public Administration

Abstract

Using two groups of undergraduate students (N = 71) the present paper argues about the importance of sex role identity (Bem, 1981) as a potential predictor of group popularity. The results show that participants with psychological androgine identity tend to use better their communication skills and become popular among their peers. Contray to previous studies (e.g. Hall, 1984; Saarni, 1999) focused on gender gap in communication skills, the current study emphasis on the importance of the sex role identity (Bem, 1974, 1975) in undestanding the relation between communication skills and likeability.

Published
2017-07-01
How to Cite
Ivan, L. (2017). Sex Role Identity, Communication Skills, and Group Popularity. Romanian Journal Of Communication And Public Relations, 19(2), 19-28. doi:10.21018/rjcpr.2017.2.236
Section
Articles