The Key Words Agenda: New Avenues for Agenda Setting Research

  • Nicoleta Corbu National University of Political Studies and Public Administration
  • Olga Hosu National University of Political Studies and Public Administration

Abstract

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.

Published
2017-12-01
How to Cite
Corbu, N., & Hosu, O. (2017). The Key Words Agenda: New Avenues for Agenda Setting Research. Romanian Journal Of Communication And Public Relations, 19(3), 7-15. doi:10.21018/rjcpr.2017.3.241
Section
Articles