Media deliberation on intra-EU migration. A qualitative approach to framing based on rhetorical analysis

  • Alexandru Cârlan College of Communication and Public Relations, National University of Political Studies and Public Administration
  • Mălina Ciocea College of Communication and Public Relations, National University of Political Studies and Public Administration

Abstract

In this paper we investigate how the model of deliberation proposed by Isabela and Norman Fairclough can be used for a better clarification and understanding of the framing processes in media – especially in opinion articles. We thus aim at integrating theoretical contributions from critical discourse analysis and argumentation theory with standard approaches to framing, originating in media studies. We emphasize how a rhetorical approach to framing can provide analytical insights into framing processes and complement the typical quantitative approaches with qualitative analysis based on textual reconstruction. Starting from an issue-specific approach to framing, we discuss a particular case of framing of intra-EU migration, analyzing four opinion articles selected from a larger corpus of Romanian, British and French media. We highlight, along our analysis, various methodological options and analytical difficulties inherent to such an approach.
Published
2016-04-24
How to Cite
Cârlan, A., & Ciocea, M. (2016). Media deliberation on intra-EU migration. A qualitative approach to framing based on rhetorical analysis. Romanian Journal Of Communication And Public Relations, 16(3), 73-87. doi:10.21018/rjcpr.2014.3.177
Section
Articles

Keywords

framing, intra-EU migration, rhetorical approach to framing, deliberation