Framing Obama’s Re-election. A Comparative Analysis of German, French and Romanian Media Coverage

  • Delia Cristina Balaban Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Cluj-Napoca
  • Ioana Iancu Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Cluj-Napoca
  • Meda Mucundorfeanu Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Cluj-Napoca

Abstract

The US presidential election is not only a politically relevant issue but also a media relevant issue in every part of the world. Therefore, the present paper aims to analyze the way print media from Germany, France and Romania comparatively covered the re-election moment of Barack Obama. The research intends to analyze to what degree there are differences between the ways in which print media from the abovementioned countries represented the re-election moment of Barack Obama from the point of view of the framing theory and of the political affiliation of the analyzed newspaper. Moreover, the paper aims to present the way the image of Barack Obama is represented within the pictures used in the media. We expect to find relevant differences both between the analyzed newspapers within a country and between the general perspectives of the selected countries.

Published
2016-04-26
How to Cite
Balaban, D., Iancu, I., & Mucundorfeanu, M. (2016). Framing Obama’s Re-election. A Comparative Analysis of German, French and Romanian Media Coverage. Romanian Journal Of Communication And Public Relations, 16(2), 75-105. doi:10.21018/rjcpr.2014.2.183
Section
Articles

Keywords

Barack Obama, re-election, comparative content analysis, print media