Travelling Methods: Tracing the Globalization of Qualitative Communication Research

Abstract

Existing discussion of the relationships between globalization, communication research, and qualitative methods emphasizes two images: the challenges posed by globalization to existing communication theory and research methods, and the impact of post-colonial politics and ethics on qualitative research. We draw in this paper on a third image – qualitative research methods as artifacts of globalization – to explore the globalization of qualitative communication research methods. Following a review of literature which tentatively models this process, we discuss two case studies of qualitative research in the disciplinary subfields of intercultural communication and media audience studies. These cases elaborate the forces which influence the articulation of national, disciplinary, and methodological identities which mediate the globalization of qualitative communication research methods.