Book Review of ”Noua eră a vechilor media. O analiză experimentală a efectelor produse de cadrajele media” [The New Era of Old Media. An Experimental Analysis of Media Framing Effects] by Raluca Buturoiu, București: Comunicare.ro, 2016, 272 p.

Abstract

Media studies focus increasingly on new media, while traditional media effects start to be overlooked although these effects are by no means minimal. The new era of old media. An Experimental Analysis of media framing effects draws attention to the effects of old media that continue to influence the opinions and attitudes of young people. Media framing determines how citizens make sense of the information they are provided with, the framing effects theory being the starting point for the classical experiment developed by the author to test the magnitude and significance of traditional Romanian media effects nowadays. The study comprised in the book is of a high significance, as it aims to analyze framing effects in a realitybased scenario, arguing that people can be exposed to multiple media frames, repetitive or competitive frames, to messages from both reliable and unreliable sources.