An exploratory study of dialogic communication on mobile gaming company websites: The Turkish context

Abstract

Dialogic communication remains an essential strategy for companies to build ways to interact with the relevant publics in the most effective and ethical approach. The current study aims to explore the dialogic communication potential of mobile gaming companies’ websites via quantitative content analysis. The sample includes the websites of international mobile gaming companies that virtually communicate with their visitors in English as the primary language. The sample includes websites of mobile gaming companies producing the most popular games among Turkish gamers. Findings indicate that there is still room for such companies to increase their potential for dialogic communication with mobile gamers via their websites by increasing user interaction and enhancing user experience. Given the absence of research on dialogic communication strategies in mobile gaming company websites, this study provides foundational insights for both scholars and practitioners.